Puro is a prestigious and internationally recognized brand in the tourism and hotel sector founded in 2004 with a powerful concept inspired by the cosmopolitan nomad. Puro represents a Mediterranean, natural and elegant lifestyle that offers a perfect balance between quality and service.

Puro Group is a Majorcan company in international expansion, dedicated to the hotel and tourism sector with the management of hotels, beach clubs and resorts. It is internationally recognized for the excellence of its service combined with an attractive concept of Mediterranean lifestyle that aims to recreate Oasis of well-being for its guests and clients. A winning formula that has allowed the sustained growth of the brand over time, opening several establishments (hotels, beach clubs and resorts) in emblematic locations. In addition, Puro Group is a company that operates under a business model that includes expansion through franchising, especially in the Purobeach line of beach clubs, focusing on a Mediterranean-nomadic experience and luxury lifestyle offering exclusive locations.

The group's main brands are Purobeach and Puro Hotels. Purobeach, with a luxury lifestyle beach club concept, has its emblematic Oasis del Mar and Oasis Urbano, located in Mallorca, Menorca, Barcelona, Vilamoura (Portugal) and Portopiccolo (Italy). And soon also in Croatia. Puro Hotels under the concept of Urban Oasis and in the best Puro style, has several hotels in Mallorca that offer varied experiences to its guests, from the emblematic Puro Grand Hotel 5 stars and the magnificent Palacio Can Marqués grand luxury, located in the Old Town of Palma, to the coquettish hotel Sauló by Puro located on the beachfront of Playa de Palma and near Purobeach Palma or the wonderful and complete Purobeach Resort in Santa Ponsa, with several restaurants and its own beach club.

Puro Group, with the aim of offering its nomads a unique experience, offers other own brands that complete the #puroexperience. Puro Music is a high quality record label that recreates the soundtrack of each beach club, hotel and resort, offering deep house and soulful music. Puro Shop, located physically in Purobeach centers and online store, offers exclusive collections of clothing and accessories with a careful design and inspired by an authentic and joyful lifestyle.

- To have been in business for more than 20 years. - Expand to other wonderful locations outside of Mallorca. - To grow in hotel establishments on the island. - To include the prestigious Resort Hotel product to the group. - To offer a 5 star luxury oasis in the Old Town of Palma.

In 2026 Puro Group is managing to establish itself in a new strategic market, Croatia, with the new launch of the Purobeach Poreč Sea Oasis.

Our team offers you, in addition to the corporate know-how and all the services/products of Puro Group (design, music, gastronomy, shop, wellness, events, experiences...) a protocol of action and advice for investors who want to open franchises. Puro is in charge of accompanying and guiding you during the whole process of acquisition and management. We provide support during the different phases of the project so that you can use our experience and know-how to create a respectful and profitable business, under our Oasis Of Happiness concept.